Portfolio

Senior GraphicDesigner

Brand identity · Campaigns · Visual systemsIdeas into brands. Brands into experiences.

01 — About

Senior Graphic Designer with 7+ years of experience developing brand identities, campaigns and visual systems across digital and physical environments.

My work sits at the intersection of design, marketing and creative production — turning ideas and business objectives into clear, consistent and visually compelling communication.

I’ve worked across agency, in-house and entrepreneurial environments, collaborating with marketing, creative and production teams to bring concepts from the initial idea through to final execution.

From brand identity and campaign development to packaging, OOH, print and digital, I focus on creating work that is not only visually strong, but built to work across real-world touchpoints.

02 — Experience

2024 — 2026Senior Graphic DesignerGrupo Stizzoli, Panamá
2019 — 2023Junior / Senior Graphic DesignerLa Agencia MOLA, Panamá
2018 — 2019Junior Graphic DesignerWorld Youth Day, Panamá

03 — Contact

Let’s build the next brand.

eduardognzlz32@gmail.com +55 11 92695-6779

Selected work⁽⁰⁷⁾

Seven clients. Open one to see the work.

01StizzoliBrand identity

02Arroz MiróCampaign concept

03ArkaCampaign

04Air PanamaVisual refresh

05Vive Vida VerdePackaging

06Tasty ChoiceCampaign concept

07Casa StizzoliBrand communication

Contact

Let’s build the next brand.

eduardognzlz32@gmail.com +55 11 92695-6779

Selected work / Stizzoli

Stizzoli

Client: Stizzoli
Discipline: Brand Rebranding · Visual Identity · Art Direction

Reimagining a 14-year-old Italian trattoria through a contemporary visual system.

The opportunity

After more than 14 years in the market, Stizzoli was entering a new chapter with the opening of a new location — creating the opportunity for its first comprehensive rebrand.

The goal was to evolve the brand without losing the character and Italian heritage that had made Stizzoli recognizable.

From heritage to a new visual language

The new direction preserved elements of Stizzoli’s Italian and nostalgic character, but translated them into a fresher and more contemporary visual language.

Before & after

Menu

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Packaging

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Social media

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Next projectArroz Miró

Contact

Let’s build the next brand.

eduardognzlz32@gmail.com +55 11 92695-6779

Selected work / Arroz Miró

Arroz Miró

Client: Arroz Miró
Discipline: Campaign Concept · Art Direction · Visual Communication
Status: Concept — not implemented

A campaign concept for Arroz Miró, a Panamanian rice brand, focused on communicating the product’s local origins and connection to the country’s agricultural heritage.

The challenge

Communicate Arroz Miró’s identity as a 100% Panamanian product, highlighting the roots of its production and strengthening its connection with local consumers.

The idea

Explore the emotional power of national identity by identifying communication spaces where a sense of Panamanian pride could connect the brand with its audience in a meaningful way.

Social media

Brand merchandise

The “Grano a Grano” line belonged to a social-impact campaign within the main campaign.

My role

Contributed to the creative development and visual design of the campaign concept, exploring ways to translate the brand’s local heritage into culturally relevant communication.

Project status

The campaign remained at the concept stage and was not implemented.

Next projectArka

Contact

Let’s build the next brand.

eduardognzlz32@gmail.com +55 11 92695-6779

Selected work / Arka

Arka

Client: Arka
Discipline: Campaign Launch · Creative Development · Digital & Print Advertising
Status: Approved — launch not confirmed

ARKA was a financial app preparing to enter the Panamanian market. Working alongside the marketing team, we developed an integrated launch campaign designed to introduce the app, communicate its benefits, and build brand awareness across the city.

The challenge

Create a high-visibility launch that would establish ARKA’s presence in Panama, reach a broad audience, and encourage potential customers to explore the app in a competitive financial services landscape.

The creative approach

The campaign focused on making the app’s value tangible by highlighting its key benefits and user interface. The creative direction aimed to communicate ease of use through clear, accessible messaging and consistent executions across multiple touchpoints, from outdoor advertising to digital channels.

My role

Collaborated with the marketing team throughout the creative process, from initial brainstorming and opportunity mapping to creative development and client presentations. Contributed to the campaign concepts and pitch materials used to present different creative routes. Once the direction was approved, designed campaign assets for social media, email marketing, billboards, mupis (street-level advertising panels), and other digital and print formats.

Project status

The campaign direction and creative materials were approved during my involvement in the project. I transitioned to a new client assignment before the planned launch, so I cannot confirm whether the campaign went live or report post-launch performance.

Next projectAir Panama

Contact

Let’s build the next brand.

eduardognzlz32@gmail.com +55 11 92695-6779

Selected work / Air Panama

Air Panama

Client: Air Panama
Discipline: Social Media Art Direction · Visual Refresh · Campaign Design
Status: Proposal — not implemented

A proposed visual refresh for Air Panama’s social media communication, aimed at modernizing the brand’s digital presence while preserving its established visual identity.

The challenge

Update a visual language that had been in use for several years without undertaking a full rebrand. The goal was to make the brand’s communication feel more contemporary and cohesive while maintaining recognition and continuity.

The creative approach

The refresh focused on two key elements: typography and photography. A more consistent typographic system helped bring structure and coherence to the communication, while a more professional photographic style highlighted the destinations served by the airline and gave the content a more contemporary, travel-focused feel.

My role

Developed the visual direction and creative executions for the proposed refresh after the team established the typography to be used. Created social media designs and campaign mockups, including billboard applications and an aircraft mockup for a flight promotion. Collaborated with the team, which developed the copy and client presentation.

Project status

The visual refresh remained a proposal and was not implemented. The project explored how Air Panama could modernize its social media communication while preserving its existing brand identity.

Next projectVive Vida Verde

Contact

Let’s build the next brand.

eduardognzlz32@gmail.com +55 11 92695-6779

Selected work / Vive Vida Verde

Vive Vida Verde

Client: Vive Vida Verde
Discipline: Packaging Design · Illustration · Visual Concept Development
Status: Implemented

Vive Vida Verde is a company specializing in pasture-raised eggs. The project involved developing packaging for its egg cartons, creating a distinctive visual experience that reflected the product’s connection to nature.

The challenge

Create eye-catching packaging that would stand out from competing products while communicating the brand’s association with pasture-raised eggs and a more natural environment.

The creative approach

The concept was to bring the pasture to the shelf. A continuous grass illustration was designed to create the impression of a field when multiple cartons were placed side by side, turning individual packages into a cohesive visual display. This approach gave the packaging a distinctive presence while reinforcing the product’s connection to nature.

Continuous grass illustration

My role

Designed the packaging from scratch and adapted the visual concept to different carton formats, maintaining the continuity of the illustration and the overall design across the product range.

The impact

The packaging was implemented and expanded from the original 12-egg carton to three different formats. While quantitative sales data was not available, the expansion demonstrated that the packaging system could be adapted to a growing product range while preserving its core visual concept.

Next projectTasty Choice

Contact

Let’s build the next brand.

eduardognzlz32@gmail.com +55 11 92695-6779

Selected work / Tasty Choice

Tasty Choice

Client: Tasty Choice
Discipline: Integrated Campaign Design · Outdoor Advertising · Social Media
Status: Proposal — implementation not confirmed

Tasty Choice is a sliced bread brand focused on everyday sandwich occasions. The project involved developing a series of advertising concepts and executions for outdoor media and social media, extending the brand’s existing packaging identity into a broader campaign.

The challenge

Translate the brand’s packaging identity into different communication formats while maintaining visual consistency and creating advertising that could capture consumers’ attention beyond the supermarket shelf.

The creative approach

The creative direction combined everyday situations with an unexpected, playful twist. By finding humor and engaging moments in familiar experiences, the campaign aimed to give the brand a more entertaining personality and create a stronger connection with consumers.

Tasty Choice — Social media — Social media

My role

Designed the campaign and developed its visual executions across the proposed formats. Translated the creative concept into outdoor advertising and social media assets, ensuring a consistent visual language across the different touchpoints.

Project status

The campaign was developed as a creative proposal. Its implementation and post-campaign performance could not be confirmed.

Next projectCasa Stizzoli

Contact

Let’s build the next brand.

eduardognzlz32@gmail.com +55 11 92695-6779

Selected work / Casa Stizzoli

Casa Stizzoli

Client: Casa Stizzoli
Discipline: Brand Communication · Campaign Design · Art Direction · Visual Identity Applications
Status: Implemented

Casa Stizzoli is an upscale Italian restaurant in Panama City. Over approximately five years, I worked across multiple areas of its visual communication, supporting the brand’s day-to-day design needs while contributing to campaigns, special events, and the evolution of its brand expression.

The challenge

Maintain a consistent, high-quality visual presence across the restaurant’s many touchpoints while adapting its communication to ongoing business needs, seasonal campaigns, and special experiences. The goal was to evolve the brand’s communication without losing the recognition and reputation it had built with its audience.

The creative approach

As part of the marketing team, I contributed to a disruptive communication concept developed to celebrate the restaurant’s fifth anniversary. The campaign took a bolder approach, leveraging the recognition Casa Stizzoli had earned among its audience to reinforce its position in Panama’s Italian dining scene.

Casa Stizzoli — Cocktail Time Machine · 2023 — Cocktail Time Machine · 2023

Casa Stizzoli — Pizza Week · 2023 — Pizza Week · 2023

Casa Stizzoli — Negroni Week · 2024 — Negroni Week · 2024

My role

Served as the graphic designer responsible for a broad range of brand communications, including the main menu and specialized menus, packaging, social media content, campaigns, and event materials. I also developed branding and visual assets for experiences within the restaurant’s ecosystem, including Cocktail Time Machine, an event concept associated with Il Bar.

The impact

The work was implemented across ongoing communications, campaigns, activations, and events. Several events sold out, while the anniversary campaign introduced a more disruptive approach to the restaurant’s communication. Although comprehensive performance metrics were not available, these projects supported the brand’s continued engagement with its audience and the development of new dining and nightlife experiences.

Next projectStizzoli

Contact

Let’s build the next brand.

eduardognzlz32@gmail.com +55 11 92695-6779

Senior GraphicDesigner

Let’s build the next brand.

Selected work(07)

Let’s build the next brand.

Stizzoli

Let’s build the next brand.

Arroz Miró

Let’s build the next brand.

Arka

Let’s build the next brand.

Air Panama

Let’s build the next brand.

Vive Vida Verde

Let’s build the next brand.

Tasty Choice

Let’s build the next brand.

Casa Stizzoli

Let’s build the next brand.

Selected work⁽⁰⁷⁾